The global launch of smart phone - VERTU Constellation. Demonstrating how VERTU arrange your life personally, for example, hotel booking, exclusive show ticketing and even wine choosing.
Starting with a hugh V shaped entrance to enlarge the first impression, guests would then walked pass a hustle tunnel and enter to their personal journey.
The journey is divided into several areas, guests could experience selected VERTU services like CIty Brief, Exculisive Access, Berry Bros & Rudd, Selected Clubs …
Metropolitan images projected on floor to build up the contrast of present chaotic lifestyle and lead guests to the VERTU world - Life Beautifully Arranged
Each zone would be divided by key hole gate to enhance the key message - Unlock your life
Over thousand of white wine glasses hanging from ceiling with moving bubbles projected onto them to present the fine wine store - Berry Brothers and Rudd
Layers of LED strips forming the slogan " Life Beautifully Arranged " to create a mysterious passageway from experience zone to launch area.
Components of the new collection display along the tunnel as a teaser before the launch moment
Launch Moment : Performers interacted with hologram images to introduce the different services of VERTU. CEO and celebrities unveiling in dark and " framed " in a hologram image of VERTU phone to launch the new product.
The whole interior would then change to constellation world with surrounding stars and party was started.
Production Process : Projection of constellation alignment inside the huge tentage
Production Process : Hanging LED curtains in tunnel
Event Video
